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VIRTUAL GM™

The Only Business System Tailored to YOUR Culture - So YOU Can Lead, Not Manage

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Systemize Your Success

Clarify Your Culture

Elevate Your Leadership

If Your Team Doesn't Care, Your Business Won't Scale.

You can’t grow a company on duct tape and good intentions. Without systems, alignment, and real leadership, even great people stall out. That’s where we come in. We help business owners like you install the structure, culture, and strategy needed to finally step out of the chaos and into sustainable growth. It’s not magic — it’s management done right.

You didn’t start your business to answer every question, chase every task, or babysit every process. Without solid systems, you stay stuck in the weeds - exhausted, reactive, and wondering if time off is even an option. Your Virtual GM helps you design and implement repeatable, scalable processes that run smoothly whether you’re in the office or on a beach. You’ll gain back time, clarity, and confidence knowing your business can thrive without you in the middle of everything.

If your team doesn’t know what you stand for, they’ll default to doing the minimum. Culture isn’t about pizza parties - it’s about shared values that guide real decisions. With Your Virtual GM, we help you activate a clear, purpose-driven culture that attracts the right people and aligns your team around a mission that matters. When everyone understands the why, you stop managing behavior and start leading momentum.

As your business grows, your role has to evolve - but most owners don’t know how to step out of “manager mode” without dropping the ball. Your Virtual GM gives you the tools to delegate with clarity, define roles that actually work, and build a team that moves the vision forward. It’s time to stop reacting and start leading with intention. Because your business needs more than a manager, it needs you as the visionary.

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What is it costing your ideal client to NOT do business with you?

Use this section to make clear what the stakes are of NOT working with you or joining your program. How will life look a year from now if they do nothing or choose another avenue? [You may want to use video.]

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BENEFITS

of the matrix system

Unlock the tools, mindset, and structure to lead powerfully and build sustainably.

Set Up Systems 

Streamline your business with clear roles, documented processes, and performance metrics that actually matter.

Market Your Business

Stop managing tasks. Start leading with vision, clarity, and confidence.

Master Communications

No more crossed wires. With aligned language and shared goals, your team becomes a true extension of your leadership—not a source of frustration.

BENEFITS

skip the endless hours

[Use this section to outline 3-5 key benefits your client will experience after working with you.]

Set Up Systems 

An explanatory paragraph that outlines the benefit someone can expect to receive after completing your program or joining your membership.

Market Your Business

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Master Communications

An explanatory paragraph that outlines the benefit someone can expect to receive after completing your program or joining your membership.

YOU'RE IN GOOD

company

I’ve been where you are—frustrated, overwhelmed, and buried in the day-to-day. Now I help business owners like you step back into the role of strategic leader.

With over 30 years of leadership experience, 4 active companies, and results-driven coaching, I’ve helped hundreds of business owners build self-sufficient businesses they actually love.

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CHOOSE YOUR

path

The MATRIX System helps you stop managing and start leading. Choose your preferred learning path and take the first step toward business freedom.

You Do It – Self-Paced Implementation

Perfect for the independent achiever. You'll get full access to the MATRIX System framework, resources, and tools to implement at your own pace. Ideal for business owners who are ready to take the reins and follow a proven roadmap to operational freedom.

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Do It Together – Partnered Implementation

This is our most popular path. You and Eden will work together to apply the MATRIX System to your unique business—customized strategies, direct guidance, and accountability. Plus, you’ll connect with a community of like-minded leaders in group coaching sessions designed to accelerate your progress.

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Done For You – Custom Implementation

Don’t have the time or desire to do it yourself? Our expert team will design and implement your business systems for you—from role definitions to metrics dashboards—based on the MATRIX framework. You stay in the driver’s seat; we handle the build-out.

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THE PROCESS

You're 3 steps away from transforming your business

Choose the Right Path for You

Decide how involved you want to be. Whether you want to lead the charge, work alongside a guide, or have our team do the heavy lifting, your journey starts by choosing your level of support.

Implement the MATRIX System

With the tools, templates, and expert guidance you need, you’ll install clear roles, accountability, systems, and culture into your business—transforming it from people-dependent to process-driven.

Lead with Confidence, Not Chaos

As the MATRIX takes root, you’ll shift from reactive manager to proactive leader. You’ll have time to focus on vision and growth, with a team that performs and a business that finally works for you.

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LET'S TALK RESULTS

“Eden’s system completely transformed how I operate my business. I went from working 60+ hour weeks to stepping away for a full month—and everything still ran smoothly!”

- Linnea C, Alaska Dinner Factory

“The Virtual GM Matrix made it possible for me to scale my company without feeling overwhelmed. I could not recommend this more to any business owner”

 - Joe K, Kashurba Digital Advertising

I’m Eden Lovejoy, founder of Your Virtual GM and creator of the MATRIX System. I help business owners who feel trapped in their own success to regain control through culture, clarity, and delegation.

Because I’ve built businesses that run without me, I know exactly how to help you do the same—without sacrificing your sanity or your goals.

I've walked this path—and I’ll guide you through yours. This isn't just management coaching. It’s business transformation.
You don’t need another system to manage—you need a system that frees you. 

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Download my Free Report - Why Your Employees aren't Doing What You Want

Start leading your business with data, clarity, and purpose.